Hinglish is one of the world’s most potent Anglo-hybrids – and it is often described as the key to advertising success in India. If you’re exporting your product or service to India, then Hinglish is something you must seriously consider. The economic boom in the country has not only blurred the boundaries of the caste system, it has given birth to ‘Hinglish’ – a fashionable new language that is used routinely in music, films and advertising copywriting. The opposite is also happening in India today. Thug is another word that has made the transition. The British have been borrowing Indian words since the earliest days of the Raj. Some of the most well-known examples to have made their way into the English lexicon include guru, yoga and curry.īut you might be surprised to hear that pyjamas, bangle, jodhpurs, look, khaki, bungalow, shampoo and even the term Blighty, used to describe Britain, are all of Indian origin as well.
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